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Green and dark overcast. That’s who Groupon is. Their particular e-mails inside their website for y media labs, in order to always well aware that nonetheless got in the Groupon ‘system.’ And it’s basically seamless – the image they utilize in the e-mail is the same image look at on the landing page and is the same image they use in mobile application agency application. Why? So users don’t get lost.

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Like any app, at ease app for Blackberry devices, be going to read from details of this app and show at just in case you shots. Also read express and individuals distinguish between authentic reviews and “fake” reviews in the app manufacturer (these are pretty in order to figure out). When looking at the y media labs reviews, pay close attention to reviews that mention ease of use, ease of navigation, quality of visuals, quality of instruction, and thus.

If you launch your game app only having a paid version, you get a very controlled small associated with users that are willing to cover. But, if you really will need a successful game, it is advisable you causes it to be free. You can even launch deals are going to game with in-app purchase features.

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Here’s where things find more interesting. Apple knows about Project Spartan, and is known to even be lending some minor support to the project. Counseling ? that for that project that ultimately hopes to usurp the native App Store and Apple payment one? Because Apple is not concerned about it at all, we’ve heard. And based on some on the HTML5-based Spartan apps I’ve seen, I must agree. The chance users would choose these over a native iPhone app right now, is laughable.

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甚至,汽车高管们抛出了“出行服务的提供者”这样的宏伟蓝图——这也是我们在2016年北京车展听到次数最多的词组,几乎所有汽车公司都用它来定义自己。当我们使用“汽车制造商”(car maker)这个词,会被马上纠正。




收购软件公司已经成为汽车业的风潮。通用在今年3月花费10亿美元购买了自动驾驶技术公司Cruise Automation。这一量级的投资过去只用于建造新工厂,或是研发新的发动机。而诸如法雷奥、哈曼这样顶尖的零部件供应商,都设置了专门的投资基金,寻找与自己转型方向相重合的初创公司。








德勤中国汽车行业管理咨询主管合伙人何马克(Marco Hecker)最近在《金融时报》撰写的专栏中提到汽车业即将面临的剧变,他写道,“客户消费行为的改变已经使汽车行业面临一个重要拐点,即客户从传统的‘购买汽车产品’转变成为对‘移动方式’的消费。”并且,他在专栏中还强调,这样的转变对于汽车公司而言,不是“能不能”,而是究竟“有多快”。


北京车展前的一个月,在上海市中心的保时捷展厅,来自高风咨询的董事总经理Bill Russo主持了一场小型圆桌会议。一群高管聚到一起,讨论什么样的创新是用户需要的。他们来自完全不同类型的公司:福特、宝马、沃尔沃、蔚来汽车、滴滴出行。滴滴出行和蔚来汽车这两个没有制造过一辆汽车的公司得到的提问最多。


“手机塑造的完整生态系统将重整汽车业的价值链,服务平台将产生更大的价值。”Bill Russo对《第一财经周刊》说。巴克莱银行的一份报告称,如果自动驾驶汽车在美国社会占据主导地位,美国的汽车销量可能会猛跌40%,汽车拥有量也会下降50%。



通用汽车拼车项目Maven的负责人Julia Steyn将自己的部门称为“通用汽车的未来”。而在2009年通用汽车刚刚重组时,时任董事长惠特克定下的公司目标还是“设计、制造和销售最好的汽车”。

这种改变甚至会传导到汽车业供应链的下游。巴克莱分析师Brian Johnson的分析显然更加激进和悲观。在接受《快公司》杂志采访时他表示,随着汽车保有水平的下降,在美国和加拿大,通用汽车和福特30座汽车工厂中的近一半将在可预见的未来关闭。这一后果将沿着供应链向下传导,影响包括生产座椅、轮胎和后视镜在内的厂商,进而波及实体经济。



这个新系统,其实就是用一个手机App来遥控启动雨刮,而不需要发动汽车。法雷奥的软件研发部门自己设计了这个App。法雷奥的技术和市场副总裁Jean-Francois Tarabbia像一个互联网公司的高管一样推介这个技术的好处:“我们希望创造更好的用户体验。喝完一杯咖啡出门,除霜已经完成,不用坐在车里挨冻。”

他的潜台词是,这样的技术更能讨主机厂的喜欢。除霜雨刷的技术成本较高,要让它从豪华车推广到大众车型,可能要10年,而一个App能帮助它更快地普及。特斯拉Model S那块巨大的液晶屏让他们意识到,自己原本略显枯燥的产品,只要与手机连在一起,就会一下子酷很多。


即便Brian Johnson的预言成真,Uber和滴滴出行以及自动驾驶对于汽车供应链方面的改造或许要在5到10年后才会更深远地展现,但对于眼下的汽车公司而言,如何避免成为下一个“倒下的诺基亚”已经是亟待解决的问题。




最先与Google传出合作绯闻的不是菲亚特-克莱斯勒,而是后者的老对手通用汽车。“我不确定我们是不是要这么做(与Google合作),但我们开放讨论。”通用汽车首席技术官Jon Lauckner当时是这样回应的。最后,通用关闭了合作进程。最新消息是,通用决定与美国排名第二的拼车应用Lyft合作,建立自动驾驶车队。而自动驾驶技术则可能来自它刚刚收购的Cruise Automation。




“互联网公司的价值在于,它们意识到消费者不仅想要一辆汽车,而是作为一个用户需要更多服务,这就是乐视等这些新公司想进入汽车业的原因,我认为这才是真正的游戏规则改变者(game changer)。”Bill Russo说。

这些改变可能最先在中国发生。欧洲和美国的汽车文化建立在拥有一辆车上,这种习惯历史悠久。“而中国则是另一个故事,它没有这种惯性。”Bill Russo说。一直在市场处于弱势地位的部分公司则希望同技术公司联姻,在游戏规则的变化中掌握通向未来的筹码。

“中国的消费者是那么习惯互联网,买车前他们花在网上搜集信息的时间是美国人的几倍。”林肯全球总裁葛郜华(Kumar Galhotra)对《第一财经周刊》说。根据世界经济论坛2015年的调查显示,75%的中国人表示愿意乘坐自动驾驶汽车,在美国这个数字为50%。

当然,考虑到汽车更新换代的周期,以及技术发展的进展,所有关于SAV的预测都指向2020年甚至更远。而在当下,game changer的行动更切实际,在渠道和服务两个业务层面上的创新也远比几年后才问世的“未来汽车”更能产生实际价值。


















“汽车制造商希望用车内的服务和信息吸引消费者,同时服务提供商会提供补贴来引入服务。新业务的成本不会由消费者,而是由服务商和硬件制造商承担。这将是未来重要的盈利模式。”Bill Russo说。





福特亚太区智能移动总监雷先同(John Larson)向《第一财经周刊》透露,福特准备把自己的智能移动部门拆分成一个独立的子公司。目前这个公司还没有自己的办公室,它的成员仍然在美国安娜堡(福特总部所在地)或是帕罗奥图(硅谷中心所在地)。











人人都爱张小龙。作为微信的缔造者,他凭这款产品所创造的商业价值(微信最新的估值是 640 亿美元)丝毫不亚于任何商业领袖,更重要的是,相比后者,张小龙的形象单纯多了。

这名皮肤黝黑、爱打高尔夫球,开着一辆奥迪轿车的中年男子,在多数时候扮演着一名艺术家的角色,他将产品视为自己所创作的艺术品。张小龙也在这 17 年间,持续地进行着自我迭代与升级。

多年前被以 1200 万元人民币卖掉的 Foxmail 与其说是他产品上的成功,不如说是商业上的失败——相比这点金钱,更值得惋惜的是他错过的巨大商业机会。这就是张小龙 1.0,关键词是产品和技术。在微信初期,他将工具上升为平台,将服务用户的简单需求变成引导他们的喜怒哀乐,完成了第二次升级。

现在张小龙正处在自己 2.0 到 3.0 版本的当口,只有完成商业的第三级跳,他才能真正主宰自己和微信的命运。



1998 年的秋天,周鸿祎经人引荐第一次在广州见到了张小龙。他看到这名在业界已是小有名气的程序员正和十几个人挤在一间小破办公室内,周遭烟雾缭绕。看到周鸿祎之后,张小龙掐灭了手上的烟,面无表情地向他走来。

张小龙所开发的 Foxmail 已经拥有了 200 万用户,是国内用户量最大的共享软件。而当年周鸿祎还仅是方正软件研发中心的一名副主任。之后他偶尔到广州时会和张小龙一起买盗版碟。


当年的张小龙给很多人留下的印象,是一名优秀而落魄的技术人员,外在开朗,内心保守。周鸿祎说,当年 Foxmail 是没有商业模式的,他经常批驳张小龙这一点,说要加广告,要盈利。张小龙说为什么非要这样?只要有用户,有情怀就好了。每一次争论,都是张小龙以长时间的沉默来结束。


Foxmail 如日中天时,腾讯不过 10 万用户,多数人认为邮箱是比社交更大的一块领域。而正当马化腾、张朝阳欣喜地寻找风投向商业进军时,张小龙经常独自一人在深夜看用户来信,他手不离开键盘,一直按着下箭头,看着一封封信从眼前流过,每封信的停留时间不超过 1 秒。在张小龙眼里,Foxmail 已经变成了一个大包袱,每天都有无数的人催促他往前跑,而庞大的知名度和用户量,并没有给他带来任何经济上或社会地位上的好处。

一年后,张小龙选择将 Foxmail 出售给了一家并不知名的互联网公司博大。消息宣布后的夜晚,他写下了一封充满伤感情绪的信,他在信中将 Foxmail 比喻为他精心雕塑的艺术品。


艺术家张小龙一直是孤独的创作者,过去他走得很顺,直到这条宽阔的赛道中出现了障碍物——商业和盈利。傲游、千千静听、超级兔子等无数共享软件都被撞飞了,张小龙则侥幸进入了另一条跑道。当年他刚过 31 岁,但很多人认为他的个人传奇似乎就此终结。

那年夏天,百度在纳斯达克上市,所有人都以为自己眼花了——百度股价从发行价 27 美元飙升至 122.54 美元,当天暴涨 354%,人们看到了资本和商业的力量。张小龙则带着博大给他的收购款,买了辆车,去了一直想去的西藏。


错过了第一波互联网冲击纳斯达克的高潮后,博大走向没落。2005 年,张小龙和 Foxmail 被打包出售给了腾讯。张小龙在腾讯接手了 QQ 邮箱,并带领着 QQ 邮箱超越网易邮箱成为中国最大的邮件服务商,但这只是他再一次证明了自己的产品能力而已。

在很多时代,有力量的都是商人,多数艺术家都无法摆脱被商人供养而无法自主的命运。Foxmail 给张小龙带来的是巨大的声望,以及颠沛流离的生活。张小龙身边一直围绕着商人,他和商人做朋友,甚至想去微软学习如何进行商业运作,但最终没有在商业上迈出一步。最后,他身边的大多兼具产品与商业天分的朋友都成功了,雷军、周鸿祎、马化腾,甚至当年采访他的记者李学凌。



「这 TM 是个奇迹!」微信产品总监曾鸣这样评价今日微信的成功。

曾鸣是微信 13 名创始团队成员之一,他说当时包括张小龙在内的所有人都不知道要把微信做成什么样,更何况这些成员中还有一半是毫无经验的实习生。他们最初的目标是又快又稳定——这和张小龙当年做 Foxmail 的思路如出一辙,是一种单纯的做工具的思路。


曾鸣说,外人很难想象,微信从来没有面临过外部竞争,一直都是内部竞争。洪波向《财经》记者回忆起微信初期见张小龙,他始终在思考如何才能学习和超越 QQ,即使大家都认为当时微信最大的对手是米聊。


每个人都喜欢张小龙,他看起来单纯而又质朴,专注而又令人难以琢磨。但多数人对他也感到有些不自在,因为有一件事是确定的:他对于产品的偏执超乎想象。2010 年前后,腾讯内部还有另外两个团队也在开发类微信产品,但是他们忌惮会破坏和运营商的利益关系,压力之下这些项目都被暂缓了,张小龙则继续不管不顾地向前推进。




曾鸣说,张小龙没有方法论,也从来没有理性地说出过 1234 来。他提出一个观点,当时你会觉得也许这是对的,但是后来每次都被证实,这真是对的。一位腾讯内部员工说,2012 年张小龙提出微信是一个生活方式的时候,所有人都在笑,觉得他是马云附体了。

QQ 邮箱时期的张小龙作决定之前会先质疑自己,这个事这样做是不是有点问题。「而现在他每作一个决定,所有的气场都在告诉你——没错,就这么做,这东西肯定是成了。」曾鸣说,这种自信不是因为张小龙职位和声望的上升,而是因为他所思考的东西都被证明是正确的。

正如巨大的财富会改变一个人,巨大的用户量也可以让一名产品经理发生变化。Foxmail 时代,用户曾是张小龙最大的包袱,他不敢向他们收费,为了逃避用户,他甚至想跑去美国。而通过微信,从「摇一摇」开始,他开始尝试主宰用户,制定规则,让用户在他的规则之下喜怒哀乐。



2012 年 7 月,张小龙在腾讯内部做了 8 小时 20 分钟的演讲,178 页的 PPT,他一直滔滔不绝地讲,根本不给人提问和打断他的机会。里面谈到哲学和艺术,谈到性和暴力,对人性的理解,他说做产品就是要让用户爽,就像上帝一样。次年 1 月,微信用户数突破 3 亿。


在微信内部,员工视其为精神领袖。Kink 是微信的设计总监,他告诉《财经》记者,自己所有的理念和评价标准都来自于和张小龙共事的过程。虽然张小龙从不说他的标准是什么,但他会告诉你他对事情的看法和评价,告诉你应该坚持做什么才是对用户有价值的,他们则需要感受到这个标准,并将标准转头传达给他们的员工。



当微信在 2014 年 7 月升级为独立的事业群,从几十人迅速扩充到 1000 人之后,张小龙和微信高层讨论最多的,就是如何打造一个纯血的微信团队。


他们甚至用「优雅」一词来形容正在做的事情。「要优雅地做产品——不复杂、冗余,不会消耗更多的资源。」Kink 说,微信和其他团队不一样,微信是彬彬有礼的、理性的、中立的,功能上和产品特性上是如此,对内对外沟通的态度也是如此。偶尔,他们会希望用另一种隐秘而闷骚的方式赋予整个产品以态度和情绪。

很多人都记得微信 3.0 版本中的开机画面——黑色背景下,红色的霓虹灯拼成了迈克· 杰克逊的剪影。为什么不用传统的黑白色?因为要表达内心激情和热血的状态。Kink 说,这种感觉他们找了很久。直到一天晚上,张小龙扔给他一把奥迪 TT 的钥匙,说,「你们去我车里,我已经找到这个感觉了。」当时车库很暗,车发动起来,音乐响起,视野中是整片的黑暗,只有车的信息窗和车灯所照射之处,发出一片红色的光晕。「你不在跑车里听 MJ,你不在高速上开 120、130 迈,你是感受不到那个状态的。」Kink 说。




现任微信支付联合产品部副总经理吴毅将张小龙比喻为一名想拍出完美大片的导演,他不是不能接受广告的植入,而是不能容忍生硬的植入,因为生硬会破坏完美。吴毅曾是财付通的助理总经理,他描述,三年前第一次见张小龙,张就在思考如何用支付联系微信和商业。「他并不排斥完美的合作,比如 QQ 音乐、QQ 邮箱、支付。」


还记得 Foxmail 的故事吗?张小龙曾经失去了他的艺术品,所以他对于危险异常敏感。2012 年底 Pingwest 创始人骆轶航撰文说,微信商业化过慢的症结在于张与戴之间的内部分歧。

在此之后发生的戴志康离职,微信支付从财付通剥离并入微信,以及今年 7 月微信事业群的独立等一系列事件,你或许可以看作张小龙已有了选择——既然微信商业化不可避免,那就由微信团队自己来主导商业化。这同时也意味着以马化腾、刘炽平为代表的腾讯高层作出了选择,他们选择将商业化交给张小龙,并赋予他全权。

对内把握商业化的控制权。对外,他试图建立一整套新的体系来处理好艺术和商业的关系。举例说,腾讯内部曾有 120 个项目在排队接入微信,而微信的要求是先跑一个半月的数据,然后按照数据筛选。




微信的商业化承载了整个腾讯转型的大理想。从目前来看,它被分为了三大步——增值服务、电商和 O2O。现在它只完成了第一步,而公众号则可以让微信同时实现后两步。曾鸣说,未来微信会开放更多的入口,也会提供所有商家所期待的流量入口。

评论家们曾经以为微信只是导流的工具,而现在微信借助公众号,将腾讯强大的线上营销能力和线下商业进行连接,构建了一个庞大的线上+线下生态,在这个生态中将诞生电商、O2O、健康等各种小生态。微信和 QQ 的差别从某种程度上来说正如实体经济对阵虚拟经济,而后者只是前者的 7%不到。